How Billboard Agent works with programmatic
Programmatic platforms make eligible digital inventory available for automated buying. Billboard Agent handles direct buyer inquiries across static and digital inventory.
Where each system fits
Billboard Agent does not replace a programmatic platform. It gives buyers another way to find and book your boards.
Direct inquiries
Best for buyers asking about specific boards, fixed dates, production, posting or a negotiated package.
Programmatic buying
Best for eligible digital inventory bought through audience, location, time or impression-based rules.
Combined campaigns
A buyer may need a static bulletin for continuous presence and digital screens for flexible reach. Billboard Agent can prepare the direct proposal while each programmatic component follows its own buying process.
Current capability
- Answer inquiries about static and digital boards
- Available
- Recommend inventory using operator data
- Available
- Apply direct pricing rules
- Available
- Prepare a direct proposal
- Available
- Send inventory into an SSP
- Planned
- Create a programmatic deal
- Planned
- Connect through AdCP
- Planned
Let buyers reach more of your inventory
See how Billboard Agent handles an inquiry containing static and digital boards.